How the 50s and 60s decades were (the first?) assigned reductive demographic signifiers, handily ignoring the true diversity of experience during those decades. The table of contents lists four parts (boldface section titles are Sirota’s descriptive text is mine): Children fed a steady diet of clichés, catchphrases, one-liners, archetypes, and story plots have now grown to adulthood and are scarcely able to peer behind the curtain to question the legitimacy or subtext of the narrative shapes and distortions imbibed during childhood like mother’s milk. Sirota’s basic thesis is that memes and meme complexes (a/k/a memeplexes, though Sirota never uses the term meme) developed in the 80s and deployed through a combination of information and entertainment media (thus, infotainment) form the narrative background we take for granted in the early part of the 20th century. However, his thesis was strong and appealing enough that I picked up a copy (read: borrowed from the library) to investigate despite the datedness of the book (and my tardiness). He riffed pretty entertainingly on his book, now roughly one decade old, like a rock ‘n’ roller stuck (re)playing his or her greatest hits into dotage. David Sirota, author of Back to our Future: How the 1980s Explain the World We Live in Now - Our Culture, Our Politics, Our Everything (2011), came to my attention (how else?) through a podcast.
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